Jan 12, 2018 in Business

Responsiveness to Changes in Business

In response to question 5, Charles Darwin puts forward an interesting idea that describes an individual who can adapt to changes as the one likely to survive. He points out that survival is not only pegged to strength and intelligence. From this interesting perspective, it is curious to find if this applies to other aspects in life, more so – business. As a result, this paper seeks to validate the application of Charles Darwin’s sentiments to business with the focus on adaptation to change in environment, situation, and people.

In adaptation to an environment, an individual should assess the geographical, and physical nature of a surrounding. An individual survives if he adapts to a given surrounding. In business as well, a company will assess any changes in environmental protection policies, government influences, competitors, and suppliers in order to remain relevant (Drucker, 1995).

The situation is essential as it dictates the various interactions that an individual meets. These could be social or business interactions that often change every time. It is true that a business also comes across various situations in marketing, technological advancements, brand positioning, competitors, and changing consumer perspectives (McKenney & Mason, 1995). Failure to conform to a situational change will see the downfall of a firm.

There is also adaptation to other people. The ethnography of various individuals shows a display of various customs, cultures, beliefs, practices, preferences, and behavior, which are never stagnant. In business, the management also focuses on these aspects in carrying out its activities (Monsen, 1993). A proper feedback mechanism ensures that the business can respond and know more about the consumer and employees and any change in the above features for better production and to increase profits.

In conclusion, a business that is able to survive and thrive in an ever-growing world is the one that can assess changes and eventually adapt to the same through rebranding and embracing change. In business, nothing is stagnant. Ferrell and Hirt attribute this adaptation to thriving of companies such as Coca-Cola, Hewlett Packard, Apple, and Nokia that analyze changes in situations, people, and environment. 

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